FIELD 03 OF 20 · GERMANY

Legal practices

Plain pages for each practice area, and an enquiry routed to the person who should read it.

Legal practices FIELD 03

Practice areas in plain language, and an enquiry that reaches the right person.

01 Practice areas
02 The enquiry
03 The right desk

THE WORK

How the brief changes in this field

A legal site fails when every practice area is a paragraph on the same page, written for other lawyers. The person searching needs to see that this firm handles their kind of matter, and how to ask.

The enquiry is part of the campaign. It should carry the matter type and reach the person who reads that work, not a general inbox that waits until Friday. We do not draft legal advice, and we do not predict a result.

If the firm later needs a matter list or a conflict check, that is a separate build, scoped from the way the team already works. The first version is the page and the enquiry.

IN THIS FIELD

What changes here

Practice areas

A page per matter type, written for the person with the problem.

The enquiry

Enough detail to route the note, and no more than the firm wants to collect.

The right desk

The message arrives with the person who reads that kind of work.

THE BOUNDARY

Where it fits

A FIT

This fits a firm whose site lists practice areas as labels, while the work of sorting new enquiries is still a shared mailbox.

A LIMIT

We do not give legal advice, and we do not promise an outcome. Confidential matter detail stays with the firm.

THE FIRST VERSION

From the first call

Three marks. The page goes into real use before the scope grows.

01
Matters

The practice areas the firm wants to be found for, in the words clients use.
02
Pages

One page each, with a single way to describe the matter and ask.
03
Route

The enquiry reaches the lawyer or the desk that already owns that work.

THE SERVICES

What this field usually needs

Digital marketing is first. The others are only here when the page cannot hold the work.

Questions teams ask

Will the page contain legal advice?

No. It explains what the firm handles and how to make an enquiry. Advice stays with the lawyers.

Can you promise instructions or a result?

No. We do not publish invented win rates or imply an outcome.

Do you build case-management software?

Only if the brief shows that a page and an enquiry are not enough. The first version does not replace the system the firm already trusts.

The other fields

Same studio, same order of work. The page changes with the field.

Healthcare practices Dental practices Accounting firms Real estate Hotels and hospitality Restaurants Education and training Consulting firms Manufacturing Logistics Construction Retail and shops Automotive Fitness studios Beauty and salons Financial advice firms Nonprofit organisations Software companies Travel companies