01
The site
The page and the form talk to the system behind them. A submission becomes a record, not an email that someone has to retype.
05 · SERVICE · GERMANY
APIs and integrations
Connect the tools you already pay for, instead of replacing them.
THE WORK
How this service is actually done
Most businesses do not need another island of software. They already pay for a site, a mail tool, a shop, a spreadsheet, or an internal system. The failure is the gap between them: a person copying a lead, an order, or a status by hand.
An API or an integration is scoped to the records that must move, and to the direction they move. The page can create a record. A tool you already trust can update the page. We name both before writing anything, including what must never be overwritten.
This service follows the brief. If the campaign only needs a form and an email, an integration is extra. If the form has to land in the system the team already works in, the integration is the product.
INSIDE THIS SERVICE
What this covers
02
Existing tools
What you already pay for stays. The gap is what we connect. A new platform is not the default answer to a missing field.
03
Records
A change in one place shows up in the other, without copy-paste. The brief names which system wins when both have been edited.
THE BOUNDARY
Where it fits
A FIT
This fits when data is already being copied between the site and another tool, or when a campaign creates leads that die in an inbox instead of reaching the system of record.
A LIMIT
We do not replace the tools you already pay for, and we do not build a platform “for later.” The connection is limited to the records the brief names.
THE FIRST VERSION
From the first call
Three marks for this service. The page, or the product, goes into real use before the scope grows.
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01
Records
Which facts must move, and which system is allowed to change them.
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02
Connect
The smallest API or integration that moves those facts.
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03
Watch
The first real records, and a clear failure when a sync does not land.
ON THIS SERVICE
Questions teams ask
Do we have to replace our current tools?
No. The point of an integration is to keep the tools that already work and remove the copy-paste between them.
What gets connected?
Only the records the brief names: a lead, an order, a status, a customer. We agree the direction of the change, and what must not be overwritten.
Is an API always required for a campaign?
No. A page and an email are enough for many briefs. An integration starts when a person would otherwise retype the result into another system.
The rest of the work
One brief can use more than one service. These are the others, in the same order.
Digital marketing
Search, content, paid, and the follow-up that turns attention into a conversation.
Custom web applications
Software shaped around the way your team already works.
AI automation
Chat, follow-ups, reports, and sorting handled in the background.
Interface design
Clear screens, designed for a phone first and a desk second.