01
The job
One audience and one task, on the page the ad opens.
FIELD 19 OF 20 · GERMANY
Software companies
A product page and a trial path. Extra product work starts only when the template cannot hold the campaign.
Software companies
FIELD 19
A product page and a trial. The product build starts only if the template cannot hold the campaign.
- 01 The job
- 02 The trial
- 03 The reply
THE WORK
How the brief changes in this field
MitCoral treats the product page as the campaign. One audience, one job the product does, and one action: start a trial, or book a demonstration. Feature lists that try to impress every buyer are cut until the page has a job.
We do not invent user counts, logos, or uptime. If the trial needs a screen the current product cannot offer, that screen is a separate brief and it starts after the page is live.
The follow-up after a trial signup is part of the same work. A draft can be prepared. A person sends the note that makes a commercial promise.
IN THIS FIELD
What changes here
02
The trial
A start that does not require a tour of every feature.
03
The reply
The note after signup, sent by a person when it promises something.
THE BOUNDARY
Where it fits
A FIT
This fits a software company whose ads and homepage disagree, or whose trial asks a new user to understand the whole product on the first screen.
A LIMIT
We do not invent traction. We do not rebuild the product as the first version. Marketing makes the offer clear. Product work follows only if the campaign needs it.
THE FIRST VERSION
From the first call
Three marks. The page goes into real use before the scope grows.
-
01
Audience
Who the trial is for, and the job they hired the product to do.
-
02
Page
That job, and one way to start.
-
03
After
The first reply, drafted for a person to send.
THE SERVICES
What this field usually needs
Digital marketing is first. The others are only here when the page cannot hold the work.
ON THIS FIELD
Questions teams ask
Will you redesign the whole product?
Not as the campaign. If a screen is blocking the trial, that screen is scoped on its own after the page is live.
Do you add customer logos?
Only logos the company has permission to show. We do not borrow them.
What is the conversion?
The trial or the demonstration the company can actually honour. We do not add a second ask beside it.
The other fields
Same studio, same order of work. The page changes with the field.
Healthcare practices
Dental practices
Legal practices
Accounting firms
Real estate
Hotels and hospitality
Restaurants
Education and training
Consulting firms
Manufacturing
Logistics
Construction
Retail and shops
Automotive
Fitness studios
Beauty and salons
Financial advice firms
Nonprofit organisations
Travel companies