Marketing comes before the build

A MitCoral brief starts with the person who should see the offer, the one claim the page will make, and the action the visit should end in. If those three are vague, more traffic will not help, and a new product will not help either.

The page is the campaign

Search, paid, and the email after the click have to use the same sentence. A landing page with a second story wastes the visit. The page is written for a phone, because that is where the click usually arrives.

The follow-up is part of the same plan. A form that nobody answers is not a finished campaign.

When software starts

Software starts when a template cannot hold the work the campaign creates. That might be the inbox, the roles, the records, or the reply a person keeps rewriting. It is not the first question.

What this note will not claim

This is not a client story. MitCoral does not publish a borrowed name, a ranking, or a return. A figure appears on the site only when the organisation it belongs to provides it and will stand behind it.