01
The site
A submission becomes a record, not an email someone retypes.
BRIEF 04 OF 06 · SITE, TOOLS, RECORDS
Connected tools
APIs that move data between the site and the tools the business already pays for.
THE BRIEF
Someone is copying a lead, an order, or a status from the site into another tool by hand.
- 01 The site
- 02 The tools
- 03 The watch
THE PIECE
How this brief is actually done
Most briefs do not need another island of software. They need a record to move: from the page into the system the team already trusts, or back out onto the page. The direction is named before anything is written, including what must never be overwritten.
The first connection is the smallest one that removes the copy-paste. A failure has to be visible, so a missed sync is not a silent loss.
MitCoral does not publish a partner logo or a volume of records moved. If email is enough, the integration is not built.
INSIDE THE PIECE
What it holds
02
The tools
The system you already trust remains the system of record.
03
The watch
A missed sync is visible, instead of a silent gap.
THE LIMIT
What this page will not claim
The tools you already pay for stay. The connection is limited to the records the brief names.
THE FIRST VERSION
From the first call
Three marks. The page goes into real use before the scope grows.
-
01
Records
Which facts must move, and which system may change them.
-
02
Connect
The smallest link that moves those facts.
-
03
Watch
The first real records, and a clear failure when one does not land.
THE SERVICES
Which services this brief uses
ON THIS BRIEF
Questions teams ask
Will you replace our current tools?
No. An integration keeps them and removes the retyping between them.
Is every campaign an API project?
No. A page and an email are enough until a person would otherwise retype the result.
Do you name the tools you have connected?
Only when a client asks us to. This portfolio does not borrow a vendor logo.
The other briefs
Same studio. The piece changes with the work.